Weird History Food (2022) : 1x8
How The California Raisins Became a National Phenomenon
13 Min.
Overview
Weird History Food is taking you back to the 80s to revisit the California Raisins. in 1986, Will Vinton and his advertising team at Foote, Cone & Belding launched a particularly innovative campaign that revolutionized the California raisin industry for the better part of a decade: the California Raisins. A fictional singing group made up of a quartet of claymation raisins who sang popular hit songs, the California Raisins - and Michael Jackson - appeared in television commercials in an effort to create an allure around the rather unremarkable dried fruit.
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